private label card programs

Private Label Card Programs

Private label card programs significantly increase your control over payments made by your customers. Any business that extends credit to their customers, or would like to extend credit, can offer a special purpose private label credit card that can be used only at their stores. These automated billing programs use the same data processing systems that bank credit cards utilize, however they are "closed loop" and are generally designed to increase sales and enhance loyalty, rather than focusing on the credit function as a profit center. With private label programs, you fund the receivables but pay no discount fee as with bank credit card acceptance. In addition, you determine the program rules and requirements. For example, you don't have to require that a
card's magnetic stripe be swiped and you may not even require a plastic to be present when a purchase is made.

We offer two types of private label card programs:

Retail Programs
These are business-to-consumer (B2C) programs, where you would extend credit to consumers
for the purchase of goods and services from your business, using an automated billing system.

Corporate Programs
These are business-to-business (B2B) programs where you would extend credit to commercial/business customers for the purchase of goods and services from your business, using
an automated billing system.

We support both concepts with:

The client funding the receivables

Professional program management services

Negotiation of credit card processing contracts

Full data processing services using First Data Corporation processing systems

Complete operations support, including:

Application processing and archival services

Risk management services, including neural network systems & card activation

Call center services

Collection services

Comprehensive marketing support, including customized loyalty & promotional programs such as:

90/120/180 days "Same As Cash"

Introductory or minimum-purchase based promotions

Points programs

Transaction based promotions

Private Label Programs for Dealer Networks

Private label programs for dealer networks generally involve a combination of commercial billing programs, which are specialized and differ from traditional retail programs in fundamental ways.

We understand and have experience in the development of private label programs for dealer networks and can help launch your program

Primary Reasons Why Dealer Networks are Different

The insurer (owner) of the private label card program does not have direct control or ownership of the dealer organization.

Dealer network billing programs require attention to other facets of the manufacturer relationship which may impact the billing program.

Program pricing can be designed as a partnership concept and can increase sales for both the dealer and manufacturer.

Incentive programs are easier to develop for dealer networks and do not lend themselves to bank-controlled co-branded MasterCard or Visa products.

Development of Your Private Label Program for Dealer Networks
Generally, businesses experience the most anxiety in context to the development and
implementation of a program that meets their income and risk objectives. We have experience guiding clients in the development of private label programs on three continents and in seven countries.

T. K. Keith Company utilizes the processing services of the largest transaction processing
company in the world and we develop very focused and customized private label programs that
will meet your business requirements. This is possible because we can develop a private label program for your dealer network that is not constrained by a bank-controlled MasterCard/Visa
co-branded program. We help you establish the program rules and can manage the program on
your behalf.

The development of your private label program can be as unique as required to meet your specific revenue needs, while creating the needed attention and credibility within your dealer network.

Services We Offer

Development of a business plan to establish a private label program for your dealers which can achieve profitability in a reasonable time period.

Assist you in leveraging current operations & sales staff to reduce additional FTE requirements.

Develop marketing strategies that your internal or field sales staff can effectively sell to your dealer network.

Management of ongoing operations, including credit application processing, customer service, collections, and data processing system support.
The flexibility that allows you to manage those aspects of the programs that you wish to retain, while providing the option to outsource other functions.